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A promotional merchandise distributor is defined as a company who "has a dedicated focus to the sale of promotional merchandise to end users".
During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.They are often used in guerrilla marketing campaigns.The season featured around Christmas the giving of gifts.Distributors then request the artwork from the manufacturers, printers or suppliers.Almost anything can back to boating coupon code be branded with a companys name or logo and used for promotion.The July research from a representation industry focus group also found that the current fastest growing product was hand sanitiser, which at the time coincided with the outbreak growth of swine flu in the.By mid 2009 the market had decreased to 712m as the UKs worst ever recession took grip.4 Promotional items are also used in politics to promote candidates and causes.
In the 1990s new catalogue services emerged for distributors from various sources.(An 'end user' is a corporate company or organisation that purchases promotional merchandise for their own use.) These distributor companies have the expertise to not only take the product to market, but are also to provide the expert support required.Promotional products can be used for non-profit organizations to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause.US market statistics edit Sales of the US promotional products industry totaled.9 billion in 2016, representing.1 growth from 2015, according to statistics released by the Advertising Specialty Institute.Promotional merchandise is products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event.The UK and Ireland promotional merchandise industry formally emerged as corporate marketing became more sophisticated during the late 1950s.They are given away or sold at a loss to promote a company, corporate image, brand, or event.Promotional merchandise distributor companies are expert in artwork and printing processes.At this time an ever-increasing number of corporate companies recognised the benefits gained from promoting their corporate identity, brand or product, with the use of gifts featuring their own logo.

In the early 21st century the role of a promotional merchandise catalogue started to change, as it could no longer fully represent the vast range of products in the market place.
Many distributors operate on the internet and/or in person.